Campaigns
Campaigns that match your website and your offer
A campaign can only be as good as the page it leads to. So we first establish which enquiry is the goal and whether the landing page can receive that enquiry.
What follows is a clear campaign structure with matching search terms, ad copy, regional settings and a defined measurement point for enquiries.
Typical starting points
- Ads run without clear structure and the budget is spread across too many terms.
- Ads lead to a home page that does not pick up the advertised offer.
- It is unclear which enquiries come from a campaign.
- Targeting for Switzerland or a region is set imprecisely.
What you receive
- Clarification of goal, offer and landing page
- Campaign and ad group structure suited to the offer
- Keyword research with negative keywords
- Ad copy in your audience's language
- Regional and language settings for Switzerland
- Conversion measurement setup where technically possible
- Review of the landing page for consistency with the ad
- Handover with a short campaign overview
Examples in practice
A local service provider with a clearly defined catchment area and phone-based enquiries.
An offer that needs explanation, leading to a purpose-built landing page.
A seasonal offer advertised for only a few months.
Four steps from idea to website
Discover
Goals, audience, scope and content. We establish what the website needs to do and what material exists.
Design
Structure, visual direction and content approach — the basis for a review round before anything is built.
Build
Responsive implementation, content, forms and the agreed integrations, with checkpoints along the way.
Launch
Checks, handover and the agreed support after going live.
Questions
Tell us about your business and your goal.
Describe briefly what you offer, who you want to reach and what the website should achieve. You will receive a personal assessment of scope and next steps.
No obligation. No automatic newsletter sign-up.