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Foundations

Technical and on-page groundwork for search engines

SEO Foundations is a one-off setup, not ongoing management. It makes sure search engines can crawl your pages, interpret them correctly and display them properly.

That covers technical points such as crawlable pages, unique addresses and a sitemap, as well as on-page points such as page titles, descriptions and a clean heading structure.

Typical starting points

  • Page titles and descriptions are inconsistent or missing.
  • Important pages are not technically reachable or are not indexed.
  • Several addresses serve the same content without a clear primary address.
  • Images lack descriptions or carry auto-generated ones.
  • Search Console is not set up, so feedback from Google is missing.

What you receive

  • Review of titles and descriptions on the key pages
  • Clear heading hierarchy and descriptive internal links
  • Crawlable pages, canonical addresses and a sitemap
  • Meaningful image descriptions and file names
  • Structured basic data about the organisation, as far as publicly verifiable
  • Google Search Console setup when access is provided
  • Short documentation of the measures with open points noted

Examples in practice

  • A new website where titles, descriptions and structure are correct from the start.

  • An existing site with duplicate addresses, where canonical addresses and redirects are added.

  • A website without sitemap or Search Console connection, prepared for reporting.

Four steps from idea to website

  1. Discover

    Goals, audience, scope and content. We establish what the website needs to do and what material exists.

  2. Design

    Structure, visual direction and content approach — the basis for a review round before anything is built.

  3. Build

    Responsive implementation, content, forms and the agreed integrations, with checkpoints along the way.

  4. Launch

    Checks, handover and the agreed support after going live.

Questions

Tell us about your business and your goal.

Describe briefly what you offer, who you want to reach and what the website should achieve. You will receive a personal assessment of scope and next steps.

No obligation. No automatic newsletter sign-up.